Panel Discussion: What's Hot in Content Marketing
COURSE DESCRIPTION
Join us for some of the hot topics in content marketing today by a panel of experts in the fields of videography, podcasting and copywriting.
Moderator
Toni Guffei of Ratio Marketing Inc.
Toni Guffei is the owner of Ratio Marketing Inc., a boutique firm that has served hundreds of companies in North America with their marketing research, strategy and planning. She teaches digital marketing courses at the University of Calgary and is a published author with Kendall Hunt. She is also a member of FuseBox, a marketing collaborative of brilliant creators.
Guest panelists:
Gillian Williamson of Studio Lumen
Gillian Williamson is co-owner of Studio Lumen, a photography and videography company based in Calgary. We love telling stories, and our goal is to empower our clients to share their story through stunning photography and engaging video. Gillian, along with her business partner Jean-Marc, are a video / photo dynamo.
Kyle Marshall is the owner of Media Lab YYC, a company that helps businesses and individuals create the podcasts of their dreams. He also hosts his own podcasts including: Putting It Together, a show dedicated to the work of composer Stephen Sondheim, and Kyle and Dave vs The Machine, a show where each season focuses on a specific year in film.
Nikki West started Descriptive to help entrepreneurs translate their ideas, values, and products or services into well-written marketing that connects with their target market. There is a lot of writing involved in modern business, and Nikki and her team of wordsmiths are ready and willing to create amazing content and copywriting for any project.
Weren’t able to attend this event? Check out our recorded session!
ABOUT RESOURCEYYC
ReSourceYYC is a hub of highly skilled professionals with a spirit of entrepreneurship ready to provide in-demand working solutions for start-ups, consultants, and established companies of any size. We are one of Calgary’s original shared office spaces, with member companies working in data analytics, software development, fintech, engineering, geology, agriculture, architecture, geospatial, biological sciences, and more.
Our coworking space has become the solution for hybrid workers to book a private or semi-private office with the ability to drop in and utilize shared workspaces. We help companies maximize workplace resources by offering the flexibility to scale up or scale down based on changing business requirements.
ReSourceYYC provides a positive and collaborative community for our members to thrive. With networking events, training sessions, social events, and more, members can stay current and connected, enabling their businesses to grow.