Jun
18
1:00 PM13:00

The Psychology of Marketing Strategies

EVENT DESCRIPTION

There is so much choice in our world today that it’s been claimed consumers are paralyzed and experience anxiety because they’re overwhelmed with options. That’s why understanding the psychology behind marketing to motivate buyers is necessary for your marketing strategy. In this session, you’ll learn about rational versus emotional motivators and how building an experience can be more important that what you have to offer.

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Jun
18
11:00 AM11:00

Know Your Story – Authentic Communication for Entrepreneurs

EVENT DESCRIPTION

Know your story, own your story, tell your story.  Concise, kind, and transparent communication is essential for any business. Learn how authentic storytelling and active listening skills matter in good times and bad. This communication toolkit applies to marketing your business, owning and honing your brand, as well as working with your team. It can also help you manage your message when you are starting over or managing an unexpected crisis.

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Jun
11
1:00 PM13:00

Digital Marketing Research Strategies

EVENT DESCRIPTION

In traditional marketing, research has included surveys, focus groups and one-to-one interviews. But in this digital age a new opportunity for testing marketing concepts has opened up online. During this session, you’ll learn how to test visuals (images, photos), copy (written content) and different call to action components in your Facebook ads. We’ll look at how to analyze results and make sound decisions to leverage the most out of your future digital marketing spend. You must have a Facebook business page. Attendees are required to bring their devices in order to create an ad in Facebook.

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Jun
4
11:00 AM11:00

Branding You Strategies

EVENT DESCRIPTION

Determining what makes you stand out as an industry expert can be a challenging task. In this informative session you will learn how to develop your unique offer through an analysis of your accomplishments. This will give you insights about your most valuable skills and how you can leverage this technique in your online presence, use it as a tool to demonstrate what you can do for your potential clients and to simply promote yourself to get more business.

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May
28
4:00 PM16:00

Networking Event: Better Times Ahead? A Changing Alberta

EVENT DESCRIPTION

The last five years have been difficult for most Albertans as the prolonged oil and gas downturn has affected all parts of the economy.  ReSourceYYC will explore what is happening in Alberta to improve our fortunes.  Will the new government be able to implement changes that encourage investment and reinvigorate the economy?  Will the rest of the Canada provide the support Alberta needs to regain its position as a key contributor to the economy and a benefit to all Canadians?

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May
27
1:30 PM13:30

LMR Seminar and Frac Custom Session by geoLOGIC

EVENT DESCRIPTION

In this seminar, participants will learn to use geoSCOUT to calculate complex working interest values and develop scenarios to forecast your LMR, allowing you to develop the best strategy for your next deal. You will also have the opportunity to work with the only comprehensive database of digital completions and frac data for western Canada in a variety of geoLOGIC products. Participants will learn how to capture, sort, filter and group wells by different criteria such as detailed proppant, fluids, and stage data, and send the resulting wells to Production Analysis. At the end of the session, you will see how comprehensive frac data can help plan logistics and define costs and risks with E&P planning, acquisitions, divestitures, and more.

Prerequisite: Experience with geoSCOUT, gDCweb or Well Completions and Frac Database is required.

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May
23
2:00 PM14:00

"Brilliant Session" Data-Driven Decisions with Microsoft Power BI--> The Jr. Oil Co. Case

COURSE DESCRIPTION

Sponsored by ReSourceYYC, join Fuzeium to learn more about data-driven decisions and become more aware of Microsoft Power BI's capability.

From this seminar you'll understand:

  • The value of question-led data analytics / data dashboards

  • The value of integrating multiple sources of data

  • How data dashboards generate insight

  • Typical roles associated with dashboard initiatives

  • Basic components of Power BI

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