COURSE DESCRIPTION 

In today’s digital marketing world a business should seek to optimize its marketing efforts. Many business owners wonder what the difference is between Search Engine Optimization (SEO) and Search Engine Marketing (SEM). Join us in this informative talk about the difference between these tactics and how they can work together to give your business a stronger online presence.

PRESENTER 

Toni Guffei has been working in the marketing field for 20 years. She started her career in transportation by managing the marketing for 13 airports. After obtaining an MBA, Toni started her own consulting practice where she has assisted hundreds of companies doing business in Canada and the U.S. Toni is also an adjunct professor at MRU and teaches digital marketing courses at the University of Calgary. She is currently a marketing strategist with Ratio Marketing Inc.

Weren’t able to attend this event? Check out our recorded session!