COURSE DESCRIPTION

Asking your customers for feedback is one of the best ways to find out first-hand what’s important to your target market. That information can be leveraged to build out a marketing campaign to target new customers. First-hand collection of data can be captured using some free online tools, but the trick is to find out what to ask so you get the relevant information. In this session learn the basics of how to construct a survey and tips for getting the most responses.

PRESENTER

Toni Guffei’s area of specialty is marketing research and strategy with a focus on digital marketing trends. After graduating with a BA (Economics) degree, she landed a job as a Stats Analyst at Vancouver International Airport. Her career evolved into managing the marketing for 13 airports. After 8 years in the transportation industry, she acquired an MBA and ever since has worked as a research analyst and marketing consultant for hundreds of companies in North America. At the same time, she’s been a post-secondary educator at both MRU and UofC and appreciates the opportunity to share her knowledge with students looking for insights about marketing in today’s world.

DISCLAIMER

Filming and Photography may take place, please read our Notice for Filming and Photography for further information.