COURSE DESCRIPTION

Blogs are a great way to get your message out into the world. Blogs should provide value and be relevant to a target market. They can be used in business to teach potential customers about the benefits of your offering so that they convert into sales. A blog can also be an effective means of enhancing one’s reputation as an industry expert. Some have even used their blogs to develop themselves as an influencer. Whatever your goal, now is the time to try your hand at writing! In this session learn the basics of how to structure a blog and ideas for what works given your goals.

PRESENTER

Toni Guffei’s area of specialty is marketing research and strategy with a focus on digital marketing trends. After graduating with a BA (Economics) degree, she landed a job as a Stats Analyst at Vancouver International Airport. Her career evolved into managing the marketing for 13 airports. After 8 years in the transportation industry, she acquired an MBA and ever since has worked as a research analyst and marketing consultant for hundreds of companies in North America. At the same time, she’s been a post-secondary educator at both MRU and UofC and appreciates the opportunity to share her knowledge with students looking for insights about marketing in today’s world.

DISCLAIMER

Filming and Photography may take place, please read our Notice for Filming and Photography for further information.