COURSE DESCRIPTION

Master your digital marketing!

In this informative talk you’ll learn the components of a digital marketing strategy that can be used to attract and retain customers. Discussion includes understanding digital content and channels, the metrics you need to ensure a strategy is working and what you need to do to create your own digital marketing plan of action.

This will include a presentation and then we’ll open it up for questions.

Note that registration is required for this FREE event and links will be sent separately.

PRESENTER

Presented by Toni Guffei of Ratio Marketing Inc. Toni has been a post-secondary instructor for 12 years and a marketing strategist for more than 20 years. She teaches in the degree program offered at Mount Royal University, and online in the University of Calgary's Digital Content Management program. Ratio Marketing has designed and implemented marketing strategies for hundreds of companies in Canada and the U.S since 2004.