Using Social Media to Promote Your Business with Toni Guffei

February 6, 2018

Course Description

In this session you’ll learn the 4 most popular social media platforms that you can use to promote yourself and your business. We’ll talk about how to gain a deeper understanding of how to be more efficient at posting relevant content to capture your market’s attention. This includes knowing who your audience is and which platforms they use the most. This session is for the novice who already has dabbled in social media and wants to know how to use it more effectively as a part of their overall marketing plan.


With over 20 years of marketing research and strategic planning experience, Ratio Marketing is a company that works in partnership with clients to develop strategic marketing plans that deliver results.

As owner and lead strategist, Toni Guffei has worked with hundreds of companies doing business in Canada and U.S. in a range of industries including technology, construction, oil and gas services, environment, arts, education, professional services, hospitality and non-profit.

In 2013 she launched Ratio Reports - a Do It Yourself Marketing firm that offers training for small businesses who want to learn how to build their own strategic marketing plan. These hands-on workshops range from Social Media planning to Branding strategies.

One of her passions is to inspire young entrepreneurs. She teaches marketing to millennials at Mount Royal University where she values the opportunity to share stories from the “real world.” She's also a mentor for Futurpreneur, an organization that offers mentoring to business owners between the ages of 18-39.


Is social media a new marketing tool for you? Come to this session and learn about the four most popular social media channels for marketing your business and brand. 


Filming and Photography may take place, please read our Notice for Filming and Photography for further information.