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The Psychology of Marketing Strategies

Our corporate member Ratio Marketing will be hosting this interactive session, as a ReSourceYYC member you may be eligible to attend this workshop for free. Email us at to claim your free spot.


There is so much choice in our world today that it’s been claimed consumers are paralyzed and experience anxiety because they’re overwhelmed with options. That’s why understanding the psychology behind marketing to motivate buyers is necessary for your marketing strategy. In this session, you’ll learn about rational versus emotional motivators and how building an experience can be more important that what you have to offer.


Toni Guffei

With over 20 years of marketing research and strategic planning experience, Ratio Marketing is a company that works in partnership with clients to develop strategic marketing plans that deliver results.

As owner and lead strategist, Toni Guffei has worked with hundreds of companies doing business in Canada and U.S. in a range of industries including technology, construction, oil and gas services, environment, arts, education, professional services, hospitality and non-profit.

In 2013 she launched Ratio Reports - a Do It Yourself Marketing firm that offers training for small businesses who want to learn how to build their own strategic marketing plan. These hands-on workshops range from Social Media planning to Branding strategies.

One of her passions is to inspire young entrepreneurs. She teaches marketing to millennials at Mount Royal University where she values the opportunity to share stories from the “real world.” She's also a mentor for Futurpreneur, an organization that offers mentoring to business owners between the ages of 18-39.


This is a great session for companies looking to understand how to integrate their marketing efforts into a cohesive strategy.


Filming and Photography may take place, please read our Notice for Filming and Photography for further information.