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Networking Event: Revenue Focused Sales and Marketing


A dilemma for small to medium size business is how to focus the limited funds, resources and time on attractive sales and marketing.

Join us to hear a panel of experienced professionals share what they have learned in their careers that resulted in funds from sales and marketing (and what did not). There will be networking opportunities and a chance to tour our space.


Jan Eden, Executive and Professional Development Expert at Jan Eden & Associates

Since 1993, Jan has been instrumental in guiding CEO’s, and Executives to develop a 21st Century Executive Mindset to grow profitable companies in a very disruptive and competitive global landscape. As an inspirational business speaker, Jan has been privileged to speak throughout Canada, United States and Europe to thousands of professionals, executives, entrepreneurs, business owners, business operators and their employees. Jan is also a ghost writer, door opener and master connector.  She currently sits on the Bumble Bee Venture Capital Board and is a member in good standing with the Alberta Enterprise Group and the Past President of the ACG Calgary-Chapter.

Sarah Clark, Marketing Communications Manager at TECTERRA Inc.

Currently leading the Marketing of TECTERRA a not-for-profit organization that invests in geospatial technology companies. Enjoyed studying at Queen's University and completed the Accelerated MBA program at the Smith School of Business in December 2015. Now leading the Queens Venture Network initiative as Chair of the Calgary team.
Entrepreneurial marketing experience at a high tech start-up focused on the creation, development and execution of marketing strategy. Well-rounded experience in all other aspects of the business. Recent experience in Office Management and Human Resources.

Shane Hopkie, COO at Strad Energy

Shane holds a Bachelor of Arts in Economics from the University of Manitoba and has over 25 years’ experience as a leader in successful organizations. Prior to moving into the oil and gas industry, Shane spent 14 years in the consumer packaged goods sector working with Nestle and General Mills. In 2007, he changed industries and joined Strad as the Sales & Marketing Manager before being promoted in 2008 to an ever expanding role in operations as a General Manager. By 2011, he was promoted to Vice President of Drilling Services Canada and then advanced again in 2012 to the Senior Vice President role to oversee Canadian operations. In 2014, Shane was promoted to Chief Operating Officer. Shane and his family are active members in their community and volunteer with Inn from the Cold and various kid’s sports associations.

Leah-Anne Bignell, Founder of Beyond Creative

Leah-Anne is the Founder of Beyond Creative a consulting firm specializing in supporting small to mid-size companies in how to develop and implement a creative mindset within their organizations to inspire innovation that can lead to product diversity and increased revenues. Leah-Anne started her career in retail at FGL Sports, working in Business Reporting and Analysis for the Operations department, where she developed and managed the delivery of sales and payroll targets for Sport Chek, Atmosphere, National Sports, Sport Mart, and Hockey Experts stores across Canada. During her time at FGL Sports Leah-Anne learned to focus on finding opportunities for success within in organizations using a customer-centric lens.  This lens was critical  in elevating employee customer connection.  This employee customer connection proved to achieve retail goals and support employee incentives. Most recently, Leah-Anne served as Chief Commercial Officer for Beakerhead Creative Society, a registered charity and not-for-profit organization.   Leah-Anne identified and implemented new creative strategies to increase earned revenue that would stabilize the future financial strength of Beakerhead.


Are you an entrepreneur looking to connect with like-minded professionals in Calgary? If so, this networking event is perfect for you! You will have the opportunity to meet many entrepreneurial professionals as well as listen and interact during our panel discussion with other professionals, business owners and consultants.


Filming and Photography may take place, please read our Notice for Filming and Photography for further information.