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The Psychology of Marketing Strategies


There is so much choice in our world today that it’s been claimed consumers are paralyzed and experience anxiety because they’re overwhelmed with options. That’s why understanding the psychology behind marketing to motivate buyers is necessary for your marketing strategy. In this session, you’ll learn about rational versus emotional motivators and how building an experience can be more important that what you have to offer.

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Earlier Event: June 11
Digital Marketing Research Strategies