In traditional marketing, research has included surveys, focus groups and one-to-one interviews. But in this digital age a new opportunity for testing marketing concepts has opened up online. During this session, you’ll learn how to test visuals (images, photos), copy (written content) and different call to action components in your Facebook ads. We’ll look at how to analyze results and make sound decisions to leverage the most out of your future digital marketing spend. You must have a Facebook business page. Attendees are required to bring their devices in order to create an ad in Facebook.