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SEM vs. SEO Strategies

EVENT DESCRIPTION

Using your website for organic versus paid search options can greatly impact your marketing strategy. This short session will give you an overview of the difference between Search Engine Optimization and Search Engine Marketing, the pros and cons of using either or both, and how to budget your marketing spend on these two different approaches so you can get a return on your investment. A discussion of Earned vs. Owned vs. Paid content will be included.

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