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PR Strategies-Influencer Marketing

Public Relations (PR) is the way companies and individuals demonstrate who they are through proper communications with the public and media. It starts with understanding the target audience and creating a positive image to build a strong relationship with your market.

These days, influencer marketing has become a buzz word. An influencer can be anyone,from a blogger to a celebrity, the infographic explains, but they must always have credibility and a niche.

This workshop is meant for businesses that want to know how to use typical traditional and digital marketing tactics to build a stronger presence in the mind of the consumer. The approach includes tips on how to DIY with minimal cost.


·         It's 2 hours of instruction and hands-on application of concepts

·         Find out what works in the traditional media world today

·         Identify what digital marketing tactics are best for your business

·         Get ideas to integrate PR and Influencer Marketing into your overall marketing plan

This a small group of people coming together to learn and talk about ideas for marketing.

Toni Guffei

As owner and lead strategist, Toni Guffei has worked with hundreds of companies doing business in Canada and U.S. in a range of industries including technology, construction, oil and gas services, environment, arts, education, professional services, hospitality and non-profit. 

In 2013 she launched Ratio Reports - a Do It Yourself Marketing firm that offers training for small businesses who want to learn how to build their own strategic marketing plan. These hands-on workshops range from Social Media planning to Branding strategies.

One of her passions is to inspire young entrepreneurs. She teaches marketing to millennials at Mount Royal University where she values the opportunity to share stories from the “real world.” She's also a mentor for Futurpreneur, an organization that offers mentoring to business owners between the ages of 18-39.

Cost: $31.50

Earlier Event: February 20
Leveraging R&D Credits