Branding Strategies with Toni Guffei

March 6, 2018

Course Description

Branding is about how your customer perceives you when they hear or think of your company name, service or product. Developing a strong brand presence for your business can build long-term loyal customers that will be inspired to promote you by word of mouth to others. This L&L is great for businesses that want to know how to gain more brand recognition in the marketplace. We’ll take a look at the brand elements every business should consider as a part of their overall marketing strategy.


With over 20 years of marketing research and strategic planning experience, Ratio Marketing is a company that works in partnership with clients to develop strategic marketing plans that deliver results.

As owner and lead strategist, Toni Guffei has worked with hundreds of companies doing business in Canada and U.S. in a range of industries including technology, construction, oil and gas services, environment, arts, education, professional services, hospitality and non-profit.

In 2013 she launched Ratio Reports - a Do It Yourself Marketing firm that offers training for small businesses who want to learn how to build their own strategic marketing plan. These hands-on workshops range from Social Media planning to Branding strategies.

One of her passions is to inspire young entrepreneurs. She teaches marketing to millennials at Mount Royal University where she values the opportunity to share stories from the “real world.” She's also a mentor for Futurpreneur, an organization that offers mentoring to business owners between the ages of 18-39.


Are you looking to learn hot to gain more brand recognition in the marketplace? Then this course if for you! 


Filming and Photography may take place, please read our Notice for Filming and Photography for further information.